Why is branding important?
Bränding on iga ettevõtte alustala. Usume, et iga brändi lugu väärib oma häält ja nägu, mis tõstab selle esile ning muudab meeldejäävaks.
What makes a strong brand?
- Logo and visual identity – The first thing that clients and competitors see. A unique and easily memorable logo that expresses the essence of the company. For example, we know Apple or McDonalds logo immediately.
- Colors and fonts – They create an atmosphere and tell a story without words. A great example of this is Coca-Cola red or Tiffany's blue, both of which are even trademarked.
- Message and tone – Are you playful or serious? The tone can evoke any emotion and reflects your company's personality. For example, Nike's message “Just do it!” or Red Bull's “Red Bull gives you wings.” , both are famous around the world.
- Experience – A brand is never complete without experience. Does your website, communication, social media, and service create the feeling you want to offer to your clients? Great examples here are the world-famous coffee chain Starbucks, whose goal is to offer an experience that goes beyond coffee. Or, for example Disney's perspective , magic in every detail..
Give your venture an identity, a story, and a personality!
Creating a strong brand is a strategic and thoughtful process that requires consideration of visual details, laws, and psychological aspects. It's best to entrust this work to experienced branding specialists who can help:
- Choose the right colorsthat reflect your company’s values.
- Create appropriate fontsthat support the clarity and readability of the brand.
- Create and design a brand narrativethat resonates with your customers and creates a strong emotional connection.
Branding is more than just a logo – it’s a comprehensive strategy that unites your products and services into a cohesive and impactful whole.
"Strong BRAND is more than just a logo – it’s a story
mis püüab pilku, ühendab ja aitab jääda meelde.”
Brand audit and update
We conduct a thorough audit of your brand and provide suitable solutions to give your existing brand a new, fresh breath of life. Re-branding It’s a popular strategy used by larger companies to add freshness to their operations and maintain a competitive edge.
Customer Experiences
We create a customer communication system tailored to your brand that makes the customer experience smooth and personal. We help automate personalized customer communication standards, including welcome emails, feedback, and follow-up systems.
Logo and visual identity creation
We create a unique and recognizable logo and visual identity that reflects the essence of your brand. We produce a simplified technical CVI for smaller needs or a comprehensive brand book with clear brand language, colors, fonts, and logo guidelines.
Brand Strategy
A good brand strategy ensures that your brand resonates with the right target audience, enhances the value of your product or service, and creates differentiation. We help create a strategy that increases your brand’s visibility and impact. We define the target audience and the brand’s key message, and design clear brand values.
Communication
We create a communication strategyfor your brand that works both in everyday situations and during crises. All solutions are aligned with the brand’s tone and essence, ensuring balanced messages that reach the target audience. We teach you how to maintain a positive reputation and consistency in brand language.
Internal Branding
The best advertisement for a company is a happy employee. To achieve this, we help design an employee-friendly and inclusive company culture that also promotes the business. We create effective onboarding and offboarding experiences and analyze and strengthen the role of brand ambassadors within the team.
English 
Eesti 